Manhattan Research President, Mark Bard on the Revolution Health/Waterfront Media merger

October 6th, 2008 by David E. Williams of the Health business blog Like many of you, I was surprised to hear the news that , shares his thoughts on the deal and its implications. David Williams: When Steve Case launched the Revolution Health website last year he said, “While Revolution Health will be a journey over many years to come, we are excited today to launch a site that is the cornerstone of our efforts to revolutionize healthcare.” Now it seems like he’s throwing in the towel on the online business and keeping the rest of the company separate. What’s going on? Mark Bard: This recent move by Revolution Health highlights the challenges in building a health site and achieving critical mass that appeals to both consumers using the site and advertisers investing in the channel. Like a number of industries today, there is... [read full story]