Podaddies Gets One Million Views of Viral Video for Holiday Inn Express and Digitas

Posted on: Monday, 6 October 2008, 18:00 CDT SAN FRANCISCO, Oct. 6 /PRNewswire/ -- Podaddies announces its partnership with Digitas (http://www.digitas.com/) on Holiday Inn Express' second season of "The Smart Show" campaign (http://www.hiexpress.com/thesmartshow). The web series, which first premiered last year, targets the business traveler with tips, ideas, facts, and other entertaining segments, and integrates Web and video content with promotional offers and brand sponsorship. Episodes of the web series are embedded into Facebook applications and distributed to ten other User Generated Video sites around the internet, including YouTube. The goal of the campaign is to achieve one million views which Podaddies is on track to exceed. Since its inception in early July, the campaign has already attracted more than 1,000,000... [read full story]