The Wal-Mart Weekly: Small store format making a comeback?

Welcome to the 79th installment of The Wal-Mart Weekly, a column dedicated to bringing you insight, wit, facts, results, opinions, and just a bit of everything else when it comes to a very hot topic these days: Wal-Mart. This week, let's take a look at how Wal-Mart Stores Inc. (NYSE: WMT) may be trying to re-invent itself in some markets with a newer, smaller store format. Wal-Mart has dabbled in smaller stores before (like the Wal-Mart Neighborhood Market), but in general, they've been limited in product selection. These newer launches, though, may be a competitive response more than Wal-Mart testing the small store format yet again. These new locations are marketed with the name "Marketside." They have no marketing connection to the Wal-Mart brand at all. This is indeed a difference, as Wal-Mart looks to be leveraging its... [read full story]