Supply Chain Management: Procure - O – Marketing

Recently, I read in one of the analyst report that 40-50% of procurement directors (mostly in mid-market) have no clear spend visibility of marketing department. My experience - if you ask sourcing specialists to choose a complex category that they feel savings can still be achieved, the answer would be Procure-o-marketing (marketing spend - why???), esp. printed materials, branding or promotional spend and media space. Thanks to Infosys Procurement Knowledge Exchange meet, in the last few months, me and my colleague Anubhav were able to share our experience and brain storm on the reasons why there is a invisible marketing spend and the strategies that can be adopted to bring the marketing spend under management and eventually experience higher cost savings in this spend - procure-o-marketing... The result in savings leakage... [read full story]