I.M. Group Selects SmartFOCUS Solutions for its CRM Initiative

TMCnet Contributing Editor smartFOCUS, a multi-channel marketing software company has announced it is providing a consolidated solution to I.M. Group, a UK-based European automotive importer for building a core customer database. The solution will help the company in strengthening brand relationships that customers and dealers have with its partners including Subaru, Daihatsu and Isuzu. I.M. Group is an international distributor that has been importing cars into the UK, Ireland and Scandinavia for over 30 years. The existing marketing campaigns of the company were time consuming and inconsistent, hence it recognized the need for a stronger CRM system for dealer-based lead generation and online marketing activity. The marketers at I.M. Group will now get combined strengths of smartANALYZER and smartREPORTER by smartFOCUS.... [read full story]