For the release of the critically-acclaimed video game BioShock for the PlayStation 3, developer 2K Games needed a promotional site that did justice to its intense graphics and compelling storyline. The team of designers, motion/3D artists, and developers at Rokkan, a bicoastal, full-service interactive agency, have created an online experience that aims to be as gripping and immersive as the game itself. BioShock is a narrative-driven action experience that allows players to do the impossible as they journey through an amazing, immersive, and terrifying world. Caught between powerful forces, and hunted down by genetically mutated citizens, the player comes to grips with the mysterious and fascinating world of Rapture, a distinct Art Deco underwater utopia gone mad. BioShock not only challenges players' capacity to adapt and...
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