Optimedia U.S. Releases Content Power Ratings Report - Sports Edition

By PR Newswire Comprehensive Ratings Report Finds Beijing Olympics Tops Super Bowl's Total Audience Across All Platforms NEW YORK, Oct. 6 /PRNewswire/ -- Optimedia International US Inc., a Publicis Groupe-owned communications planning and media buying company headquartered in New York, has released its Content Power Ratings Report - Sports Edition -- a comprehensive report that details the multi-media performance ranking of major sporting events in the US for the 12-month period ending August 2008. Using data from the agency's own primary research, as well as media data from The Nielsen Company, comScore, Inc., ePoll, Divinity Metrics, Inc. and Dow Jones Factiva, the report measures and evaluates the performance of the top televised sports events across multiple media types, including: -- Television ratings -- Streaming... [read full story]