DDB: Divisive Advertising Agency Du Jour

McDonald's versus Starbucks? Yeah. Who would have thunk it, but here it is. McDonald's and their agency DDB have decided to take on the coffee chain by painting Starbucks as the brand for intellectuals. The girls in the ad are pleased that they don't know where Paraguay is. They're thrilled that they don't have to read books anymore. They can barely count. Blech. Why must we divide everything up? Most people are a little of both - one day you want a mess of french fries and the next, you want that double latte. It has zero reflection on whether you are smart or dumb, snotty or down to earth. I know, I know this is advertising, but as political ads head for the lowest common denominator, advertising is totally following suit. And it's gross and shortsighted. These kinds of spots make it... [read full story]