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After some re-organization in parent company IAC, perennial runner-up search engine Ask.com today announced it had also re-organized its search technology. In August, Match.com's Jim Safka became CEO of Ask.com in a reorganization that saw parent company IAC spin off into three sub-companies, the "New IAC", LendingTree, and Interval Leisure Group. Now, the company is hoping users will hop on and try out Ask's proprietary search mechanisms. Called DADS (Direct Answers from Databases), DAFS (Direct Answers from Search), and AnswerFarm, Ask will be employing these three technologies for an improved search experience. DAFS is Ask's first genuine attempt at delivering semantic search results. Unlike its algorithmic counterparts, DAFS attempts to yield answers to questions rather than search for the same words in the question.... [read full story]
