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David Frith | October 07, 2008 WHEN Apple's iPhone first hit the market, there was a lot of talk about what a cute device it was for consumers - but utterly unthinkable for serious business use. Some of the biggest names in big-business software are now rushing to produce applications for the 3G iPhone No executive worth his or her pinstripe suit would want to be seen dead with one of these colourful toys, we were told. Funny thing, but almost three months after the iPhone's introduction to Australia, Doubleclick increasingly spots it being whisked from executive pockets and shown off by honchos from some of our biggest and most conservative enterprises. Some of the biggest names in big-business software are now rushing to produce applications for the 3G iPhone. Salesforce.com, which promotes software-as-a-service business... [read full story]
