Be Real or Remarkable (Not Both)

Seth Godin recently shared about the problems which companies face when they try to be both authentic and slick at the same time. He created a nice looking chart (see above) and warned us about being caught in the dead zone which is between the twin peaks above.According to Seth,"...really well done HTML email works, as does unique, hand-typed text email. It's the banal stuff in the middle that people don't... [read full story]