The Levi's(R) Brand Digitally "Unbuttons" a Diverse Cast of Emerging Artists as Part of Global 501(R

Campaign Features exclusive new tracks by talented musicians Estelle, Nikka Costa and Wale and content from celebrity blog sensation Perez Hilton SAN FRANCISCO, Calif., Aug. 14 /PRNewswire/ -- This week, the Levi's(R) Brand launches an innovative digital experience as part of its global "Live Unbuttoned" campaign celebrating the iconic Levi's(R) 501(R) jean. The digital program 'unbuttons' a cast of some of the hottest new artists from the world of music, art, sports and entertainment. Fast rising R&B star Estelle, lyrical wizard Wale, celebrity blogger extraordinaire Perez Hilton and XGames gold medalist Jamie Bestwick are just a few of the stars who 'unbutton' themselves to reveal fun, whimsical videos and exclusive online content. At the heart of the Levi's(R) new digital experience is the idea that everyone has something... [read full story]