Wal-Mart Details Green Marketing To Suppliers

By Kimberly Morrison The Morning News BENTONVILLE - Wal-Mart Stores Inc. doesn't just want sustainable products from its suppliers, it wants them complete with a story to tell customers. Rand Waddoups, senior director of corporate strategy and sustainable development, on Thursday told more than 250 suppliers that Wal-Mart had devised a clearer strategy on its sustainability marketing. The plan focuses on four concepts that Wal-Mart wants to promote - waste improvement and recycling, natural resources, energy and social or community impact. "We need to fill the pipeline with products," Waddoups said. "Not only do we need more innovative products, but we need to be able to tell a story around that product." Wal-Mart sent out emails to all buyers last week giving them an Aug. 18 deadline to submit "green" products that meet the... [read full story]