Direct Message Lab Partners with ExactTarget

NEW YORK & INDIANAPOLIS --(Business Wire)-- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, and Direct Message Lab, the leading platform for brands to manage their communication and marketing in Web 2.0 and other emerging communication channels, announced a partnership and product integration today. The partnership will enable customers of ExactTarget to reach customers through widgets, desktop applications, social networks and other evolving channels. Direct Message Lab customers will now have the ability to add email and SMS to their existing implementations. "Customers are looking to manage all of their communication and branding from one central platform," said ExactTarget co-founder and vice president of partnerships Peter McCormick. "Integration of Direct Message Lab's capabilities... [read full story]