POSTEDON _DATESTRING _BY editors Over a quarter of the 1000 competing yachts at Skandia Cowes Week this week are using mobile SMS survey technology provided by Southampton-based eDigitalResearch to text their opinions on the quality of the course, the accuracy of weather forecasts and the standard of race management. Three quarters of the people competing at Skandia Cowes Week pre-registered to receive the SMS text surveys. At the end of each sailing day, a series of questions relating to the day’s racing is automatically sent to the competitors. Their responses are then analysed within minutes by bespoke software designed by eDigitalResearch. The report is then collated which is sent to the management team at Cowes Week Ltd each morning. The majority of the feedback provided has been positive, but any concerns raised are...
[read full story]
Your Web Site
