Deutsch, AB Confirm Relationship - Adweek

NEW YORK Anheuser-Busch's hiring of Deutsch this week came without a pitch and two years after the agency ended its tenure on rival brand Coors Light. Deutsch's New York office will work for A-B and its first effort is expected to break in October. The agency confirmed the hiring but declined to give details about the nature of the business, as did an A-B representative, who said the shop would work on a "variety of creative assignments." Deutsch's Marina del Rey, Calif., office worked on Coors Light between 2002 and 2005, creating the popular "Wingman" campaign, which depicted how one twentysomething guy aided a friend's pursuit of a woman at a club. The spots featured a narrator who sang and played acoustic guitar. The hire is intriguing in that it comes amid InBev's $52 billion acquisition of A-B, which will result in a... [read full story]