Guest Post on Drew’s Marketing Minute

Today I’ve got a guest post on the blog of none other than Drew McLellan. Thanks, Drew, for the opportunity and the platform. Here is an excerpt from my post, which is about informal versus formal copywriting. Because transparency - being honest and genuine - is so important, weigh core values heavily when deciding how your Web content should be written. Sometimes people equate transparency with informality, but that’s not the case. Look at the difference in style in the About Us pages of two highly successful steel companies, Nucor and... [read full story]