Amatokin takes a hit for its stem cell hype

It's probably no surprise given that Voss Laboratories (makers of Amatokin) described Amatokin's key ingredient, polypeptide #153, as being "developed in Russia at the "super-secret" Research and Production Center for Medical Biotechnology (a high-security medical lab located 62 miles north of St. Petersburg, surrounded by razor wire and machine-gun-toting armed guards...no kidding)." A bit dramatic for a skin cream, no? So indeed the UK's Advertising Standards Authority, as reported in Cosmetics Design-Europe (7/9/08), ruled against the company for "failing to substantiate anti-aging claims attributed to its "stem cell" cream." According to the article, Voss Laboratories claimed Amatokin Emulsion for the Face "rejuvenates the skin and makes you look younger...a lot younger" but failed to submit studies demonstrating the... [read full story]