GIA White Paper 3 2008 Features Case Examples on Market Intelligence for Sales and Marketing

prnewsnow.com     Jul 27, 2008            

Global Intelligence Alliance Group a global leader in customized Market Intelligence services and solutions is proud to launch its newest White Paper on Market Intelligence for Sales and Marketing Case Examples The new White Paper moves forward on the GIA White Paper 32007 that discussed theoretical frameworks for linking Market Intelligence with the sales marketing and account management activities In the new paper case interviews with executives from Cisco Systems De Telefoongids MAG Industrial Automation Systems and Tetra Pak have been presented as examples of how companies in practice support their customer processes with systematic Market Intelligence The Cisco case discusses how strategy and business development can be supported through sophisticated research analytics and econometric models The De Telefoongids case... [read full story]                    


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