Austin Realtor Uses Gas Card Bonus to Sell Houses

Selling houses moves into a new realm when a local Austin Realtor uses gas cards to sell houses. Austin, TX, July 25, 2008 -- -- A local builder, Les Massengale of River City Custom Homes, approached his real estate agent, Julie Mattoon of Lifetime Realty, and suggested she give Gas cards away to get more traffic in some of his homes. Mattoon thought the gas card angle was great but maybe it would work better to sell his houses if the gas card was $1000 dollars and given as a bonus to the agent bringing in the buyer. Mattoon started the Promotion on June 21st on two of the builder’s vacant homes on Jacks Pass in Austin. She promoted the givewaway by sending emails to 7,000 area agents and a note in the Agent MLS. Mattoon states, "If the gas card gets more people to see the homes, then it is worth every penny." Mattoon has... [read full story]