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Online Dating's Real-Life Matchmakers

Jul 25, 2008

If you thought the traditional Jewish matchmaker went out of style with Fiddler on the Roof, SawYouAtSinai.com has 35,000 love-seeking, Orthodox Jewish singles who beg to differ. Online dating sites are nothing new, but unlike eHarmony and its nameless algorithms, SawYouAtSinai employs an army of actual, flesh-and-blood matchmakers, charged with scouring the site's database in search of potential soulmates. eHarmony, Meet Fiddler on the Roof First Person With: Tova Weinberg, online matchmaker, 54 Technology and tradition don't always mix — witness several ultra-Orthodox communities' resistance to cell phones and internet use —but matchmaking turns out be an ideal candidate for modernization. "Traditionally matchmakers only had 100 people they might set you up with," says Marc Goldmann, co-founder of SawYouAtSinai. But online... [read full story]                    

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