Why 'Wellness' Is A Good Company Investment

Lincoln Industries looks like a typical blue-collar plant -- workers cutting, bending, plating and polishing steel for products such as motorcycle tailpipes and truck exhausts amid the din of machinery. But the 565-employee Nebraska company is different. Lincoln Industries has three full-time employees devoted to "wellness," and offers on-site massages and pre-shift stretching. Most unusual of all: The company requires all employees to undergo quarterly checkups measuring weight, body fat and flexibility. It also conducts annual blood, vision and hearing tests. "When you get the encouragement from somebody to help you with nutrition and to help with a more active lifestyle, it makes it easier to be able to attain a lifestyle that most people want to attain anyway," says Hank Orme, president of Lincoln Industries. The program... [read full story]