Coca Cola and Honest Tea -- The Plot Thickens!

posted by Saabira Chaudhuri Since Coca Cola bought Honest Tea back in February of this year, the organic beverage company has utilized the benefits of the partnership come a long way, and according to CEO Seth Goldman, managed to stay true to its mission. As of late September, Honest Tea will be available in far more locations – both geographically and in terms of channels – than ever before. The company has entered into an agreement with Coca Cola Enterprises (NYSE: CCE), by which all 9 flavors of the tea will be distributed in select markets in the Western US (initially in Northern California, Arizona, Las Vegas, Washington, and Oregon) and across all channels. This gives Honest Tea the chance to really break into the mainstream, moving far beyond just natural foods -- a progression that most natural beverage brands... [read full story]