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[Andy Dickinson] How the broadsheets use video : The Times

You may have noticed an intense flurry of posting around here lately. I’m trying to break out of a dry spell of posting with shock tactics. Sorry if it’s you that’s shocked. I mentioned yesterday that I would be focusing on video a bit more, and I am good to my word. Here’s the first part of multi-parter on newspaper video. Think of it as a bit of a follow-up/re-boot to previous posts on how newspaper use video. I’m starting with a look at The Times online. Monday is the Telegraph, Tuesday the FT, Wednesday is The Guardian. So, brace yourself. Here is my view of The Times The platform Like most providers The Times are waking up to the value of embedding their video on the article page. But the main gathering point for video is their TimesOnlineTV player. It’s now on the Kit player which is Roo by another name. As a result... [read full story]                    

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