Microsoft's online strategy: Trust us

REDMOND, Wash.--Microsoft went into more detail Thursday about its online spending plans, but offered few new details on just how it plans to catch Google. In his remarks to financial analysts, CEO Steve Ballmer acknowledged that, in the search business, the company faces the challenge of needing to boost the number of search queries, attract revenue per share and boost revenue. While Yahoo would have offered a clear way around that Catch-22 by boosting Microsoft's advertiser base and query volume, Ballmer insisted he had other ideas besides a deal with the Silicon Vallery Internet company, "There are other alternative approaches around this Catch-22 which I'm not going to talk about today," Ballmer said during yesterday's financial analysts meeting here. He was pressed again later, but again demurred. Ballmer did put a rough... [read full story]                    

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