Unlocking the Mysteries of Amazon Prime!

During Amazon's recent Q2 earnings call, the following question was asked and then answered by Jeff Bezos: Jeffrey Lindsay - Sanford C. Bernstein What is the impact on your delivery and fulfillment charges particularly with regard to Prime, of increased transportation costs, is this really a 2009 phenomenon for you or is there a possible increase in delivery cost coming through the pipeline? And then could you just give us a comment on how you’re seeing any impact from consumer confidence on sales, product mix, sales frequency, smaller ticket items, are you seeing any difference now that consumer confidence is significantly lower? Jeffrey Bezos On the fuel prices we suspect that higher fuel prices may be a relative advantage for us both in terms of relative to physical world stores because of the expense of driving to a... [read full story]