Sara Lee Makes Amends for False Nutritional Claims

by Finding Dulcinea July 25, 2008 Food manufacturer Sara Lee will modify the label of its “Soft and Smooth” bread in a settlement with the Center for Science (CSPI) in the Public Interest. The CSPI threatened to sue Sara Lee for false health claims last December, noting that phrasing like, “‘made with whole grain’, ‘good source of whole grain’ and ‘now with 25% more whole grain’ are “intended to deceive the consumer into thinking the bread is a whole-grain bread, when in fact it is not.” A Sara Lee spokeswoman responded: “We adamantly deny allegations made by CSPI. We are proud of the 10g of whole grains per serving this transitional bread offers our consumers.” Once grains are refined, much of their nutritional value is lost. Companies often make foods with enriched or refined flour because the shelf life is longer and the... [read full story]