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A couple of weeks ago, new zero-calorie natural sweetener from Cargill has been launched into the market. Truvia is a actually rebiana, sourced from the leaves of the stevia plant. According to a press release I received: The sweetener is a refined extract from the stevia plant, native to South America. Stevia has long been a popular sweetener among natural-foods advocates, but until now, was not permitted as a food additive in the United States because of lingering questions about its safety. In May, Wayzata-based Cargill, in partnership with Coca-Cola, unveiled a battery of scientific studies that they say conclusively demonstrated its safety. After the studies were presented to the U.S. Food and Drug Administration, the refined version of the sweetener can now be marketed in the United States. Initially, Truvia will only... [read full story]
