Mobile map usage growing much faster than online map usage: comScore

comScore M:Metrics Reports Mobile Map Use Grows 82 Percent in United States, 49 Percent in Europe. As families hit the road this summer, more will be turning to the mobile device for turn-by-turn directions. Photo: Nokia 6110 Navigator The use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008, this was reported today by comScore, Inc. (NASDAQ:SCOR) , a leader in measuring the digital world. This represents a growth rate of 82 percent and 49 percent in the number of users, respectively. According to the comScore M:Metrics Benchmark Study, the iPhone is the leading device used to access maps in the United States, and in Europe, the device trails... [read full story]