Kroger making big changes in beauty aisle

Sales of cosmetics and beauty products may soon get a national push and focus from Cincinnati-based grocery giant Kroger Co. The retailer, which has reconfigured its cosmetics aisles at three stores in the region to make health and beauty products more accessible and appealing to women shoppers, could soon roll out that approach to hundreds of stores nationwide. "This is a pilot project. It's all about convenience," Kroger spokeswoman Meghan Glynn said. "Our customers - our women shoppers - have told us that they are keenly interested in health and beauty products. We are responding by bringing a new look and a new feel to the department." The face-lift is being driven by a couple of trends: aging baby boomers increasingly turning to cosmetics to keep the glow of youth burning a while longer and the possibility of pulling... [read full story]