'Tech will only take you so far' in real estate

inman.com     Jul 25, 2008            

Real estate technology roundup By Inman News, Friday, July 25, 2008. Bloggers discuss Facebook-to-Facebook communication SAN FRANCISCO -- A series of real estate blogging sessions at the Real Estate Connect conference closed with a question-and-answer discussion that highlighted tech tools ranging from Facebook to WordPress. Kris Berg, broker associate for Prudential California Realty, joked that she has "signed up for everything, I just can't remember my passwords. I'm up to 10 friends on Facebook today and I got three in the last session." Facebook is a social networking site. Panelists also discussed , among other tech tools. Jeff Turner, president of Real Estate Shows, said technology has its limits. "Tech will only take you so far. Tech is a tool. In someone's hands who understands how to use it is great. Tech for tech's... [read full story]                    


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