This month, Yahoo was granted a patent that describes how link texts may be used to increase the relevancy ranking of a web page. Although the patent was filed in 2002, it provides interesting details about how search engines can use link texts. Why are link texts important? All major search engines pay close attention to the text that is used in links pointing to web pages. A web page might be considered more relevant to a search term if the search term not only appears on the web page but is also used in the text of the link that points to the page. Web pages can even get high rankings for a search term if they don't contain that search term. It's enough that many websites link to the page with the search term in the link text. This has been demonstrated with several Google bombs. How do search engines treat link texts?...
[read full story]
Your Web Site
