“I'm ecstatic. It's exciting. There aren't a lot of options around here. I'm willing to pay and a lot of people are,” said Melinda Jackson during her lunch break as she grabbed an organic apple at Johnson Family Markets in Mooresville. Inside, the shelves were stocked with organic snacks, produce and wine. Outside, a cheerful green-aproned employee wiped windshields and pumped gas. And seemingly everywhere at the new Johnson Family Markets in Mooresville, customers' faces shared the same look of curiosity: What is this place? That's fine with owner Matthew Johnson, who opened the 6,000-square-foot natural market, convenience store and full-service gas station this month off Interstate 77, Exit 33. In an age of megastores, the Mooresville oral surgeon and real estate developer is hoping to win customers by thinking small....
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