LG Names Peter Reiner Senior VP of Marketing for North America

cepro.com     Jul 25, 2008            

Reiner has more than 20 years of marketing experience and last served as marketing VP for Sara Lee. 07.24.2008 — ENGLEWOOD CLIFFS, N.J. -- LG Electronics Inc. today announced the appointment of Sara Lee marketing executive Peter Reiner as senior vice president, marketing and strategy, LG Electronics North America. Reiner will be responsible for the overall coordination of LG's brand positioning and marketing activities in the United States, Canada, and Mexico across multiple product categories, including consumer electronics, digital appliances and mobile phones. He will report to LG Electronics North America President and CEO Michael Ahn and will be based in the company's Englewood Cliffs, N.J. headquarters. "With 20 years in marketing, Peter Reiner's experience executing new product introductions, coupled with his extensive... [read full story]                    


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