yahoo.com
Jul 24, 2008
Thursday July 24, 2:54 pm ET By Matt Kapko Here at the MobileBeat 2008 conference in Sunnyvale, Calif., Matt Marshall, editor-in-chief of VentureBeat, dove right into the first panel of the day and fired off a series of questions on the iPhone and Apple's new App Store. Has hype gotten ahead of the iPhone? Shawn Carolan, managing director at Menlo Ventures: "The hype around the iPhone is warranted in some ways and not in other ways … People know that it's pretty hard to grow a big business … around just advertising." Let's say there are 10 million iPhones in use next year and you get 10 percent penetration at 100 page views a month at a reasonable $1 CPM; that only translates to $100,000 a month. "That's not that interesting a number." However he still thinks hybrid business models are in the pipeline. "The iPhone developers...
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