Monocle Is Not A Lifestyle Magazine

The nice folks at Monocle, Tyler Brûlé's younger, chic-er take on The Economist for whoever remains of the international jet-set, sent Media Mob a copy of the latest edition featuring its "Global Quality of Life Survey." There are many things to learn in this issue, like the fact that Copenhagen is now the world's most livable city (suck it, Fukuoka!), but we were most intrigued by the short fact sheet Monocle's PR reps included with the issue. Printed on the sort of heavy-bond paper people used to print their resumés on (back when people printed resumés) and under a bold header that reads "Note to editors," the flack wrote in perfect English grammar: Monocle magazine offers a briefing on global affairs, business, culture and design. It is not a lifestyle magazine. Monocle has bureaux in London, Zürich, Tokyo, Hong Kong and... [read full story]