Olympic Scale: China’s Largest Broadcaster Gains Cross-Media Perspective with WebTrends
                   
tmcnet.com     Jul 24, 2008            

CCTV.com selects WebTrends Analytics to analyze visitors on a massive scale across multiple online channels during Beijing Olympics. BEIJING -- July 24, 2008 -- China´s national TV network has selected WebTrends Inc., a leading provider of web analytics and online marketing solutions, to generate insight about visitors across multiple web channels during the 2008 Olympic Games. China Central TV (CCTV) will use WebTrends Analytics, the online marketing industry�s most powerful and flexible online analytics solution, to uncover visitor trends across multimedia and other web content on CCTV.com, the network�s official web site. This insight will then be used to customize content for hundreds of millions of Chinese Internet users throughout the Olympics. For example, track and field enthusiasts can be notified of upcoming races,... [read full story]                    


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prweb.com     36 mins ago          

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suite101.com     1 hr ago          

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sanepr.com     1 hr ago          

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sanepr.com     1 hr ago          

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