Miguel Promotes AT&T's 'Mi Portal' - Adweek

micropersuasion.com     Jul 24, 2008          

Latin crooner returns to help relaunch the bilingual Web site NEW YORK AT&T has tapped Latin crooner Luis Miguel to help promote the relaunch of its bilingual Web site, Mi Portal, and to entice online users with exclusive subscriber-only music videos and interview content. Exclusive content for MiPortal.att.net has been created around the singer's release in May of "Complices" and is designed to promote the revamped portal and AT&T's high-speed Internet and FastAccess DSL services. An online push by the telco begins rolling out today and runs through September. A multiplatform effort will support via TV, radio and direct mail, with banner ads promoting Mi Portal at via Batanga.com, MySpace Latino, MiGente.com, PeopleenEspanol.com, Terra.com, YahooTelemundo.com and Univision.com. Omnicom Group's Dieste, Harmel & Partners,... [read full story]                    


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