RFU Play On campaign [Behind the Buzz - digital and interactive advertising and marketing]

Last year, the RFU ran Play, a huge sports recruitment campaign to get more people playing rugby. It apparently worked well enough for them to try something similar this year, the Play On Campaign. I want to like this, normally O2 and the RFU put some good things out. But there are too many niggles and it’s annoying me more than letting me enjoy it. the URL for the site is www.playon.com. Unfortunately, someone forgot to configure the DNS correctly, so if you just type in playon.com, which is more and more common, it goes nowhere. (petty, but soooo annoying) I seriously don’t get the home page. What is it supposed to be? I lost patience before the end of the ‘dialogue’ which plays across the screen. If I’m going to the site, let me get to the meat of the content, don’t confuse me with what is basically a splash screen. The... [read full story]