NEWS: Pure could launch solar-powered radio

NEWS: 24 July 2008 11:07 GMT by Chris Hall At an London press event, Pure today outlined their commitment to their EcoPlus programme and the strength of their association with the Energy Saving Trust, who approve a growing number of Pure’s DAB radios. When asked about whether there were any plans to launch a solar-powered radio, following the launch of rival Roberts' solarDAB, Colin Crawford, director of marketing for Pure, said he was "delighted" to see eco movement from other manufacturers, before saying: "If it makes sense, if the technology works and it fits in our product range," then Pure would pursue it, before outlining that their EcoPlus programme wasn’t just about one radio, but a range. The EST endorsement is just the tip of the iceberg, as Pure confirmed that all packaging, literature and marketing material was... [read full story]