The Allure of Online Video
clickz.com     Jul 24, 2008            

When marketers aren't contemplating social media buys and scrambling to return reps' phone calls, many are fixated on online video. The topic is more relevant than ever as research continues to show an upward trend in online video usage among consumers. A recent report from the comScore Video Metrix service found U.S. Internet users viewed more than 12 billion online videos in May, an increase of 45 percent over May 2007. Among the top sites to attract consumers were Google's YouTube, Fox Interactive Media, Yahoo sites, and Microsoft sites. If that isn't enough to convince you that Internet users are drawn to video like moths to a flame, witness the rapid rise of Hulu. The site is a joint venture between NBC Universal and News Corp. and offers full-length broadcast TV shows and movies free of charge. Although Hulu was only... [read full story]                    


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