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Community initiatives will be handsomely rewarded Stella Artois has launched a major new campaign to celebrate pubs as the heart of the community. The Love Your Local initiative will see one lucky pub win £8,500 in prize money, as well as a holiday for the licensee plus a £5,000 bursary to be invested in a community project of their choice. The launch at the Duchess in Battersea, London, was attended by Lock, Stock and Two Smoking Barrels star Jason Flemyng and Stuart MacFarlane, president of InBev’s UK and Ireland operation. MacFarlane said he hoped the London-only campaign would re-position pubs and place them back at the heart of the community as well as promote responsible drinking. “The hero of is this is not Stella Artois,” he said. “The hero of this is the local pub. We’re trying to recognise the best of the pubs in... [read full story]
