Widgets for Webmasters
The Obama campaign aims to reach black voters on the Web, and one recipient of its ad dollars is social network publisher Community Connect. The firm runs BlackPlanet.com, along with other ethnic and lifestyle-oriented social networks including Latino-focused MiGente.com and Glee.com, a network for gays, lesbians "and everyone else." "We're kind of talking about new ideas now," said Community Connect's VP Ad Operations, Peter Chen, regarding plans for the candidate as the general election season approaches. "I think it's going to be a combination national buy and still some local," added Chen. Many of Obama's ads have been targeted to BlackPlanet members living in specific locales. This local targeting strategy mirrors what the Obama camp has been doing elsewhere on the Web, whether it be geo-targeting primary voters in North... [read full story]
