Teddy Greenstein | ON SPORTS MEDIA AND COLLEGES WMVP-AM 1000 program director Justin Craig refused to gloat about his station's lopsided victory over WSCR-AM 670 in the spring ratings book. "It's a good day" was as bold a proclamation as Craig would offer. The same went for WMVP host Marc Silverman, whose "Waddle & Silvy" show bested the Score's 9 a.m.-noon offering (among men 25-54) 4.6 to 2.7. "I hate to sound like an athlete," Silverman said. "But it's not about doing well in one book." The "Waddle & Silvy" show has grown nearly every month, and Silverman attributed some of that to having "the best booker in all of Chicago radio." Executive producer Randy Merkin scored interviews with aspiring Cubs owner Mark Cuban, Bulls disser Mike D'Antoni and Reds broadcaster Marty Brennaman the day after he ripped "obnoxious" Cubs...
[read full story]