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Toyota Wins Few Fans at the Track (at The Wall Street Journal Online)

Crowd Can Get Hostile As Japanese Car Maker Piles Up Nascar Victories JOLIET, Ill. -- Moments after eking out a dramatic, come-from-behind victory at a Nascar race here earlier this month, Kyle Busch climbed out the window of his No. 18 Toyota and took a bow. Kyle Busch's No. 18 Toyota car ran at a Nascar Sprint Cup race at Chicagoland Speedway earlier this month. The crowd's reaction? A chorus of boos. The slim, 23-year-old Nevada native acknowledges that many hard-core Nascar fans regard him as "cocky" and "arrogant." But, among the many race-goers who are fiercely proud of Nascar's American roots, his Japanese car is another strike against him. "There are a lot of fans who don't necessarily like Toyota," Mr. Busch said in an interview. Two years ago, Toyota Motor Corp. joined the National Association for Stock Car Auto... [read full story]                    

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