GE launches first 2012 Olympics ads on black cabs

Source: Marketing Week | Published: 24 July 2008 00:00 Olympic sponsor General Electric (GE) is launching a London taxi campaign to kick-start the first phase of its marketing push for the London 2012 games. Black cabs will hit the streets from July 28 featuring side panels that use a special technique called motion lenticular technology. The ... Want to read more? To access this article and the rest of the news and content on mad.co.uk. you need to be a subscriber. If you are already a subscriber, please log in using the box on the right. Alternatively please take out a free... [read full story]