M-net Telekommunikations GmbH and German Bundesliga club FC Augsburg have entered a new partnership. The deal will see the company, the region's leading phone and internet provider, positioning its Maxi DSL brand on displays, on the club's partner board and on the club website as well as incorporating it in promotion and sales campaigns revolving around Augsburg. The co-operation was initiated by SPORTFIVE, the agency responsible for marketing the club. M-net runs two Maxi Shops in Augsburg. "M-net, home of the Maxi DSL brand, is an active and established partner in the field of football," says Christian Smetana, head of sales for the Augsburg branch of M-net, "so a commitment as an official sponsor of FC Augsburg, an aspiring second-division Bundesliga club, suggested itself to us as a fitting move. This is the fourth...
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