INDIA: 9.5L witness high drama on Lok Sabha TV
                   
ucla.edu     Jul 24, 2008            

Charges of threats, accusations, and bribery between members of parliament result in a 50 percent viewership increase The Times of India Wednesday, July 23, 2008 By Himanshi Dhawan NEW DELHI --- Wads of notes rolling off the table, accusations of horse trading, alleged threats of being bumped off to prison and emotional speeches... It is the stuff reality television is made of. And it had people all over the country glued to Lok Sabha Television like never before. Data collected from cable and satellite homes by aMap shows that 9.5 lakh people tuned in to Lok Sabha Television on July 21. The average viewership for the channel, that runs talk shows, documentaries and biographies of political leaders, is about 6 lakh. aMap officials pointed out that the viewership had increased by about 50% in just one day. When PM Manmohan... [read full story]                    


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