Take Two Boss Talks GTA IV Future and Creativity

softpedia.com     Jul 24, 2008            

By: Andrei Dumitrescu, Games Editor Take Two has been, for the better part of 2008, subject to a hostile takeover launched by Electronic Arts, a publisher that seeks to acquire new assets under the leadership of its Chief Executive Officer, John Riccitiello. But Strauss Zelnick, the chairman of the board of Take Two, still says that he would hug his opponent if he met him. In an interview with Venture Beat Zelnick talked about how his company chose to focus on creating and launching a limited number of high quality titles rather than trying to flood the market with a lot of games that have little impact and little staying power. He boasted that Take Two had "the highest average ratings of any third-party publisher". He also mentioned that "We won 50 'game of the year' awards for BioShock. Take-Two/Rockstar’s 'Grand Theft Auto... [read full story]                    


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