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Branded Websites Are the Most Effective Online Marketing Tactic for Pharmaceutical Marketers,...
yahoo.com
Jul 23, 2008 6 related
        

Wednesday July 23, 2:19 pm ET Online Advertising Also Has a Significant Impact on Brand Awareness and Favorability for Both Patients and Prospects RESTON, Va., July 23 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR - News ), a leader in measuring the digital world, in conjunction with pharmaceutical marketing consultancy Evolution Road, today released results from the second annual study: e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which is designed to help pharmaceutical marketers assess the success of their online marketing activities. The study evaluated the impact of banner ads, search marketing, and visits to a brand Web site on a brand's awareness, favorability and sales results among both patients and prospects. The study found that getting a patient to visit a branded Web site is the... [read full story]                    

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Where to go? [Scripting News]

feeds4all.nl
9 mins ago
        

Ive got the rest of the month reserved for travel, to see the election up front and close up, with camera, laptop, audio, video and EVDO. Im trying to figure out if I should go, and where. I want to be in a state that both...

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October 10, 2008 - Converging Guru Accuracies

cxoadvisory.com
9 mins ago
        

Do stock market gurus tend to anchor on bullish or bearish outlooks, regardless of market trends? If so, the distribution of their stock market forecasting accuracies should diverge when the market persists in one mode over a...

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Arbitron Inc. Seeks Declaratory Judgment and Injunctive Relief against the New Jersey Attorney...

digitalmediaonlineinc.com
9 mins ago 17 related
        

NEW YORK, BUSINESS WIRE — Arbitron Inc. (NYSE: ARB) announced today that it has asked the United States District Court for the District of New Jersey for a declaratory judgment and injunctive relief against the New Jersey...

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Victrex plc

textileweb.com
9 mins ago
        

APTIV films offer a unique combination of properties, providing an unrivaled material solution for engineers and designers for use in high performance applications Victrex APTIV™ films material of choice for high performance...

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